Sunday, April 25, 2010

You Tube and New Artists

Singer/Songwriter Dondria thought someone was pulling a fast one on her when she kept receiving emails on her Youtube and Myspace sites from someone calling himself Jermaine Dupri. So she ignored but the sender was persistent so she toke a chance and called. The next week the record label executive flew her and her mother/manger out to Atlanta for a meeting. Then the tables turned and it was Dondria contacting Dupri after several months of no news from him to see when she was going to come back. Now, three years after signing with Dupri's So So Def label, the Texas native is breathing in the sweer smell of success with her first single, "You're the one" written and produced by Dupri and Bryan-Michael Cox. The track is currently No.18 on Billboard's Mainstream R&B/Hip-Hop chart and No.30 on Hot R&B/Hip-Hop songs. Dondria came to Dupri's attention with a built in fan base. She was filming herself at home singing along to other artists' songs and posting them on Youtube kind of like a at home karaoke session lol. To date her You Tube page counts more than 3 million page views.Beyond her voice, Dupri says what also caught his attention was the interaction between Dondria and her fans even before the first single came out. "In this social-media climate, she is setting the tone for what i'm doing now at So So Def" Dupri says. Personally I think its great that we can use this free network to promote our work and hope that someone big out there will see it and like it.


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